Tuesday, November 23, 2010
If You Don't Know What It Is - I Guess You're Not Eating It.
5:03 pm est
Admit it, when you're
waiting in line at the grocery store, you're checking out what the person in front of you is buying. I know I do...but
maybe it's just me. Since I'm involved in the "food/health" world, maybe I pay a little more attention
If you were to check out my cart, you'd find that most of what's in it is fresh produce.
It's what I eat the most of.
Unfortunately, when the cashiers see me coming I think they cringe and
try to run away. You know - because they have to look up every item and weigh it. It's not as easy as
just passing it over the scanner and hearing the distinctive "beep". Heck, that's why I hate the self-check
isle. At least the cashiers are getting paid to do it.
But I've noticed a trend...most of
the cashiers don't know what the produce items are that they're looking up, and invariably I get asked about at least
one or more items at each visit to the supermarket.
Today, for example; I went shopping to get some groceries
and ingredients for a few recipes I'm planning to make and bring to my sister's for Thanksgiving.
The cashier was a young girl - maybe early 20's. She came across the kale I placed on the conveyer and
asked, "What's this?". "It's kale", I said. Luckily, she was able to scan the Brussels
sprouts because they're in little containers with the UPC code. Otherwise, I think I would have been asked to identify
them, too. Then she came across the escarole. Again she asked, "What's this?"
I'll admit that escarole can be a little difficult to distinguish from some lettuces, but I said to her, ""It's
escarole". Then, with a big smile on my face - so she knew I wasn't trying to be a smartass - I suggested, "You
should eat some of this stuff, then you'll know what it is. It's good for you." Her reply?
I was floored. No thanks? I mean what the heck is she eating? Nevermind...I
know. But it just boggles my mind that anyone doesn't know what kale looks like. Sometimes it's Swiss
Chard, other times Collard greens or some other usually green vegetable that I get asked about.
Leafy greens and other vegetables are the food most missing from the typical American diet. And I get reminded of
that every time I go grocery shopping.
So the cashier may be saying "No thanks" to the kale and
escarole today, but she may be saying "pass the Lipitor" in a few more years. Pretty sad.
Eat your veggies folks. If you don't know what it is, find out. Find a recipe, make it and eat it.
It's pretty simple stuff.
Thursday, November 4, 2010
Preparing Collard Greens - 101
7:12 pm est